A new study by the Wireless Power Consortium (WPC)1, released on 17 September 2025 at its recent all members meeting in Madrid, gives reason to be optimistic about the future of the wireless charging landscape. With 3,033 respondents surveyed across the United States, United Kingdom, Germany, India, China, and South Korea, the findings highlight both steady adoption and remarkable satisfaction among Qi2 users. At the same time, the report suggests that non-users often lack awareness rather than intent, pointing to a significant growth runway.
Firm foothold secured in global market
User trends show firm evidence of wireless charging entering the mainstream, with nearly six in ten respondents (59%) using the technology to power their smartphones and mobile devices. Markets like the UK and Germany showed strong growth since 2022, climbing by 9% and 6% respectively, while China continues to lead the field with an impressive 73% adoption rate.
Other regions show mixed growth with the United States reporting an increment of 3% while India and South Korea saw modest declines. Rather than setbacks, however, experts suggest that these shifts should be viewed as opportunities where plugging awareness gaps can unlock substantial growth.
Qi2 users report high satisfaction and frequent use
In particular, satisfaction levels among Qi2 users are strikingly high, ranging from 83% in Germany and going up to 96% in India. Nine in ten users from the US and UK cited a positive user experience for their Qi2 devices as well.
More importantly, Qi2 is not only meeting expectations, but actively transforming user habits. Qi2 users charge wirelessly more often—41% of the time compared to 28% for non-Qi users. In fact, more than half of Qi2 users report charging wirelessly every day.
Unlocking the next adoption wave
While these signs point towards steady adoption of Qi2 wireless charging thus far, the study also highlights how further growth will rest on whether gaps in awareness, perception, and practicality can be addressed.
Qi and Qi2 awareness led by young consumers
Awareness of wireless charging is at an all time high, with Millennials leading the pack at 73%, followed closely behind by Gen Z at 71%. Gen X and Boomers also report healthy levels of familiarity at 56% and 40% respectively.
Recognition of Qi specifically is concentrated in the younger cohorts at 41% of Gen Z and 46% of Millennials. In contrast, just 21% of Gen X and 11% of Boomers were able to identify Qi as a wireless charging technology. This divergence shows that Qi’s branding efforts have achieved meaningful penetration among younger, more digitally native groups thus far. Future opportunities may lie in targeting older cohorts who already know about wireless charging but not necessarily Qi.
Non-users need more compelling reasons to switch
Among those who have yet to adopt the habit of charging wirelessly, 33% cite a preference for traditional wall outlets, while 30% still own devices that are completely incapable of wireless charging. Nearly a quarter report not knowing enough about the technology to appreciate its value.
That said, high satisfaction rates among existing users suggest that the barrier to adoption lies more in perception, rather than outright rejection. As device compatibility grows, we can reasonably expect Qi usage to proliferate, especially when combined with consumer education on the convenience and sustainability aspects of wireless charging.
Consumer priorities: Speed, heat management, and trust
Consumers were clear about which improvements they wanted the most: faster charging speeds were top priority at 58%, followed by better heat dissipation (45 %) and higher-quality products (39%). Notably, confidence in safety and reliability ranked 4th at 36%.
Qi2 as the wireless charging standard
WPC’s latest findings indicate that Qi2 is setting a new benchmark for wireless charging. While adoption remains uneven across markets and demographics, high satisfaction rates among current users highlight the standard’s strong foundation. The future trajectory of Qi2 will depend on how effectively consumer priorities are addressed—namely faster charging, better heat management, and continued assurance of safety and reliability.
Add your device to the rapidly growing Qi and Qi2 wireless charging ecosystem with pre-testing and test certification services at Granite River Labs. OEMs and manufacturers may also choose to conduct the full spectrum of mandated WPC tests from the convenience of their own labs using the GRL Qi2 Wireless Charging Transmitter and Receiver Tester (GRL-C3-MP-TPR and GRL-C3-TPT).
References
1. WPC (Wireless Power Consortium) 2025 reports. Members only.
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